As General manager/VP of Worcester Fitness, Joe and his team help members and clients define health and wellness goals and create programs to help them reach them! Joe's team at Worcester Fitness also is unique in that it is equipped to design and implement an entirely new brand strategy for it's clients businesses including positioning statement, brand identity, marketing budgets and plans, operational systems and best practices, staff training, logo and web site design, corporate photography, viral marketing , web strategies and customer satisfaction polling. Worcester Fitness can help any business at any size and make it more visible to it's clients and prospective clients. Every aspect of each project is hands on and detail oriented. Joe's goal over the next five years is to develop and expand the Worcester Fitness brand to new markets, add locations in the Worcester, Massachusetts area and expand Worcester Fitness market share as the premier developer of corporate health and wellness programs in New England.
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